Flutter operates a range of global brands, including FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, TVG, Junglee Games and Adjarabet.

In May 2024, a global merger between Flutter Entertainment and The Stars Group was finalised following regulatory and shareholder approvals. Sportsbet and BetEasy formed the Australian component of the merger.