As Samara grew up, she developed strange supernatural powers known as nensha, which enabled her to unintentionally burn gruesome

into her parents' minds whenever she was around. Having no knowledge over her powers, her powers unintentionally spiraled out of control as Samara grew up.

The video tape's curse was created by Samara likely after her death in the well. Having a miserable and lonely life, Samara was nearly drowned at birth by her mother Evelyn, nearly drove her adoptive parents mad, and was eventually pushed down a well to her death seven days later.