Fortaleza is one of the most sought after brands because it is one of the most traditionally made brands. This directly plays into why it is so hard to find. The cost is also high due to its high demand. Many people have learned about the brand in the last year or so.

Fortaleza is one of the most traditional clubs in the Northeastern region of Brazil alongside Bahia, Vitria, Santa Cruz, Sport, Nutico and Cear, its biggest rival. The club's colors are red, blue and white.