Anthropological framing is used in advertising and marketing to understand a specific group of people's cultural values, beliefs, and practices. By analyzing the cultural context of a target audience, companies can develop marketing campaigns that resonate with their values and create a sense of cultural relevance.

Typically, Spanish Colonial style is easily identified by its low-pitched, clay tile roof, round arches at entryways and windows, and a porch arcade with columns, or today, wooden posts.