The company was founded in February 1972 in Tokyo, Japan, by Shin Kyuk-ho, a Korean entrepreneur. Its first franchises opened in Nihonbashi, Ueno and Yokohama in September of that year.

What's the Story? LOTERA LOCA (Crazy Lottery in English) is a game show based on a traditional Mexican game of chance. Hosted by Jaime Carnil, and joined by musician Sheila E., each episode features two contestants. They take turns choosing numbers on a screen that reveals a lotera card.