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The deal designates Betano as a regional supporter for Fifa in Europe, placing it in the third-tier supporter category behind 🌈 the Fifa partner and World Cup sponsor groups. As well as gaining branding on backdrops during interviews with European teams, Betano 🌈 will also get a pitch side LED presence throughout the tournament. Betano already has several soccer partnerships, including with Brazilian club 🌈 Fluminense, as well as Portuguese sides Benfica, Porto and Sporting Lisbon. The betting brand also joins Fine Hygienic Holding, YouTube 🌈 and Visit Las Vegas as a Fifa regional supporter. “We are proud to be the first sports betting operator to partner 🌈 with Fifa on the world’s biggest football event,” said George Daskalakis, Kaizen Gaming’s co-founder and chief executive. “This collaboration will bring 🌈 us one step closer to millions of football fans across the globe; our goal is to offer them a responsible 🌈 sports betting experience of the highest standards, that will increase their engagement with Fifa World Cup Qatar 2024.” |