Forbes' most valuable teams\n\n Meanwhile, it has to be noted that more fans have watched the last Champions League final than the last year's Super Bowl. In fact, as many as 700 million people tuned in for Real Madrid vs Liverpool, while 100 million viewers watched Los Angeles Rams vs Cincinnati Bengals.

For a direct comparison with the UCL: on average 400 million spectators tune in for a Champions League final, while the 2024 World Cup final attracted 517 million viewers.