Nickname. His nickname "do Bronx," literally meaning "from the Bronx", as "Bronx" was a slang used for favelas and poor neighbourhoods. In an interview he revealed: "Bronx is because it's a favela, right? Outskirts, where I come from.

Coates still runs the company alongside her brother, and co-CEO, John Coates. Coates owns around half of Bet365. Her personal fortune is estimated at $5.2 billion, as of December 2024.