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Background: The sports betting market in Brazil has been growing significantly in recent years, with a projected value of R$10.4 billion 🏵 by 2024. The market is dominated by a few major players, such as Bet365, Betano, and Sportingbet. However, there are 🏵 also several smaller operators and startups that are increasing their market share. Recent advances in artificial intelligence (AI) have the potential 🏵 to revolutionize the sports betting industry. AI can be used for predictive modeling, odds calculation, and risk management. Research Questions: 1. What 🏵 are the current challenges facing the sports betting industry in Brazil? |