In July 2024, FC Barcelona announced they had signed a partnership with 1xBet to name the company as the team's new global partner. The partnership will see the organisations working together in different activities with the partnership running until 30 June 2024.

According to GlobalData's report, the highest-spending sponsor brands include NIKE, Spotify , Estrella Damm, CaixaBank and WhiteBit, among others. The table below shows the top ten sponsors of FC Barcelona in the 2024/23 season.