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Background: Online sports betting has become a popular activity in Brazil, with many Brazilians engaging in it for entertainment and potentially 3️⃣ profitable purposes. With the rise of online sports betting, bookmakers have been competing for customers by offering various promotions and 3️⃣ bonuses, including promo codes. Promo codes have become a popular marketing tool for bookmakers, allowing them to attract new customers 3️⃣ and retain existing ones. ESPorte da Sorte, one of the most popular online sports betting platforms in Brazil, offers a 3️⃣ variety of promo codes that can be used to avail of various benefits. Methods: The methodology for this study involves analyzing the 3️⃣ Esporte da Sorte platform and identifying the various promo codes available. I will also be interviewing customers who have used 3️⃣ promo codes on the platform to understand their experiences and gather insights into the effectiveness of the promo codes in 3️⃣ enhancing the betting experience. Additionally, I will analyze customer feedback and reviews to determine the impact of promo codes on 3️⃣ customer satisfaction. Results: |